About MadenLebanon

MadenLebanon, founded by Sam Jaoude, is pleased to introduce these unique grape varieties and winemakers to Texas and Louisiana to share the love of unique wines. Discover an extensive, expertly curated collection of unique, award-winning varietals from Lebanon’s vineyards—vineyards with deep roots in one of the world’s oldest, most geographically-ideal wine growing regions. Each with a great story to tell.

Wine from Lebanon will highlight innovative new winemakers from Lebanon with a focus on several native varietals–Obaideh, Merwah, Meksassi and Sobbaghieh…unique, native grapes never tasted before.

Sam Jaoude

MadeNLebanon is a consulting firm specializing in marketing, branding, and distribution of Lebanese-made products in the USA and the western world.

Sam created an innovative program, LMMP USA, a nonprofit organization, and LMMP Lebanon, an NGO (non-governmental organization) with FDA Consultants to help the western world understand Lebanese systems, to build trust and transparency, and to provide confidence needed in Lebanese manufacturing.

As a Lebanese American, living in Texas, Sam understands the corporate culture of North America while still relating to Lebanese culture. Having worked for corporate America in the pharmaceutical industry for more than 25 years has given Sam the business acumen to open doors to both ethnic and mainstream America.

As an accomplished FMCG (Fast Moving Consumer Goods) international food agent, consultant, and internationally-recognized speaker, Sam’s vast expertise is widely sought in marketing, branding, and distribution in the FMCG retail industries.

Sam’s clients are owners and operators from small family-run businesses to big-name brands, working with many of the top brands in Lebanon as their consultant and agent.