Purple is the Color of Our Brand

It has been suggested that the name Phoenicia itself means ‘land of purple’. The dye was prized in antiquity because the color did not easily fade, but instead became brighter with weathering and sunlight. 

The Legend of Melquart

According to the legend, the dye was discovered by the Phoenician god Melqart while walking along the seashore with his dog and the nymph Tyros. When the dog bit into a large sea snail, its mouth was stained purple. Tyros asked for a garment made of the same color and so began the famous dyeing industry.

As a nod to Lebanese ancestors, purple found its way into our hearts and logo as well.