MadeNLebanon is a consulting firm specializing in marketing, branding, and distribution of Lebanese-made products in the USA and the Western world.
Sam created an innovative program, LMMP USA, a nonprofit organization, and LMMP Lebanon, an NGO (non-governmental organization) with FDA Consultants to help the western world understand Lebanese systems, to build trust and transparency, and to provide confidence needed in Lebanese manufacturing.
As a Lebanese American, living in Texas, Sam understands the corporate culture of North America while still relating to Lebanese culture. Having worked for corporate America in the pharmaceutical industry for more than 25 years has given Sam the business acumen to open doors to both ethnic and mainstream America.
As an accomplished FMCG (Fast Moving Consumer Goods) international food agent, consultant, and internationally-recognized speaker, Sam’s vast expertise is widely sought in marketing, branding, and distribution in the FMCG retail industries. His book, Beyond Borders: The Handbook of FMCG Export to the American Market, serves as a comprehensive guide for businesses aiming to successfully enter and thrive in the U.S. fast-moving consumer goods market. The book blends foundational export knowledge with advanced strategies in product adaptation, supply chain management, branding, consumer behavior, and digital selling, with a special focus on helping exporters navigate the complexities of the American market.
Sam’s clients are owners and operators from small family-run businesses to big-name brands, working with many of the top brands in Lebanon as their consultant and agent.
